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I'm brought in when a company wants help with building their first SDR team or managing the one they have.
It's usually when they are trying to counteract a flat/declining growth rate or when they are entering an expansion phase and want to accelerate growth.
In either case, they're pretty much always under considerable pressure to generate more pipeline and avoid missing a window of opportunity in the market.
If it’s their first SDR team, clients look to me when:
- Overwhelmed by the idea of setting it up on their own
- Worried about setting it poorly
- They want to be involved but not too involved
- No one on staff has the experience or time to own it
If it’s an existing SDR team, clients bring me in because…
- The team isn't getting enough support and guidance
- They’re tired of living with poor lead follow up
- The Playbook needs a lot of work if there's one at all
- SDRs not getting a lot of coaching on how to cold call and struggling to convert conversations
- Outbound sequences need to be overhauled
I provide end-to-end guidance on building the infrastructure, defining the processes, and developing the success rubric for client SDR teams.
And I’m different because…
- I have 15 years managing and/or consulting SDR and Inside Sales teams
- I have consulted at scale - worked on 15 SDR teams in 2022 alone
- I have a long list of recommendations (see below)
- I only focus on Sales Development
- I help with everything from messaging to tech stack configuration and everything in between
- I do the research and stay connected to what's working
Drop me an InMail if you'd like to see how I can help.