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I am a creative and analytical Product & Lifecycle Marketer with 9 years of experience in the tech industry. My expertise lies in conducting and utilizing data analysis and user research with a customer-centric approach. I have extensive experience in qualitative and quantitative approaches, survey development, customer interviews, user testing, and data analytics tools.
By leveraging these tactics, I am able to craft captivating narratives, and valuable insights, and generate action items that greatly contribute to results-driven marketing strategies and enable informed decision-making throughout an organization.
As the inaugural Director of Customer Experience at SoleSavy, I spearheaded foundational strategies that facilitated the company's scalability. By enhancing churn processes through capabilities such as retention offer experimentation, A/B testing pages, and comprehensive cancellation feedback gathering and reporting, we achieved a notable 10% reduction in cancel flow and decreased delinquent churn from 33% to 24%. Moreover, I successfully increased customer activation into the digital community by 5%.
At Later, I oversaw all aspects of lifecycle marketing, product marketing, and post-sign-up product education. This experience fostered my passion and expertise in data analysis, user research, and experimentation.
Notable achievements included leveraging user research to develop and implement an innovative persona-led marketing strategy for Linkin.bio, resulting in a remarkable 200% increase in product adoption and retention. Additionally, I successfully created high-quality product training courses accompanied by strategic lifecycle marketing campaigns, achieving an outstanding 41% retention rate for engaged customers.
Product positioning | Omnichannel Marketing | Sales enablement | Strategic Content & Copy | Customer Marketing | Amplifying the customer's voice | Customer Journey Mapping | Product Education