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SENIOR MARKETING MANAGER
Drive a strong marketing strategy consisting of integrated plans to reach business goals successfully.
Analytical, revenue-driven Marketing leader offering 23 years of brand management, strategic positioning, and lead generation experience. Accomplished track record in both digital and social marketing, agency management and creating marketing revenue-generating lead generation plans. Able to develop, prioritize, and execute multiple projects at the strategic and tactical levels simultaneously.
Areas of expertise include:
▪ Marketing Strategy Development
▪ Customer Segmentation and Messaging
▪ Budget Management
▪ Integrated Marketing Campaigns
▪ Alliance Marketing
▪ Go-To-Market Analysis & Execution
▪ Competitive Market Analysis
▪ Agency Management
▪ Deep Public Sector Expertise