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I use research and data to find intuitive answers to complex problems. I help to design marketing campaigns that resonate with real people. My goal is to share insights that spark action.
I've always been interested in how people perceive and respond to communication campaigns. In 2018, I completed my Master's in communication from The Ohio State University. I wanted to better understand how media campaigns and social movements impact peoples' perceptions of risk, and whether those perceptions lead them to change their behavior.
After completing that degree I decided to do a complete 180 and pursue a career in marketing and data analytics. I love crunching numbers on SEO or PPC campaigns, evaluating how emails generate conversions, and understanding how small website changes can improve a user's browsing experience.