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Dynamic and visionary marketing / SaaS executive with over 25 years of successful business, brand and digital experience with leading, global cloud, software, Internet, and CPG companies. Senior executive marketing and sales positions with Genesys, MicroStrategy, Citrix, Intuit, EarthLink, and General Mills.
Functional expertise:
* SaaS / Cloud Specialist
* Digital / ABM Expertise
* Global P/L Management
* Product Marketing / Go-To-Market (GTM) Planning
* Global Marketing & Brand Strategy / Identity
* Integrated / Vertical Revenue Generation Strategy
* High Performance Team Development
* Integrated Marketing Communications Program Development
* Customer Marketing Revenue Optimization
* Customer Insight and Market Research
Domain expertise:
* B2B (Software, Technology, Services, Enterprise, Mid-M, SMB, & Channel Partners)
* B2B Key Categories (BI, AI, Ad-tech, WFM, HCM, TeleTech, CX, Virtualization, Financial Software, Wireless)
* B2C (Wireless, digital technology, entertainment, CPG)
Memberships/Participation: AMA, MMA, DMA & CMO Council