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With the backdrop of my interest in computers, I grew a fascination for the internet back in the internet boom of 2005, when my mum purchased a dial-up modem. I nurtured my interest until October 2010, when I developed my first 360-degree digital campaign in my college dorm room! Since then, I have not looked back. My passion is to connect the dots and uncover the secrets of brand and performance marketing, from developing sustainable go-to-market strategies to digitally transformative marketing intelligence.
By taking every opportunity to practice marketing for over 13 years, I worked with over 200 B2B and D2C businesses globally. I have also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy. I have mastered brand marketing campaigns, performance marketing campaigns, customer value maximization, strategic marketing coaching, marketing automation, commercial financial modeling, enterprise marketing strategy, process improvement, marketing analytics, conversion rate optimization, and marketing product development. I also host two shows, Marketing Leadership Podcast and Toolsplit, where I share insights and trends on marketing strategies and tech history.
I love the hard Growth Marketing KPIs. I am creative with strategies. I am a master self-starter and very efficient with execution. I also love the remote work-life unity as a digital nomad. I follow every documentary in my leisure time and sing some TikTok whistles.