I am a designated chartered marketer and (FCIM) Fellow of the Chartered Institute of Marketing, a global B2B marketing and communications strategist, digital driver, women in tech leader. Award-winning commercial B2B marketer (named Top 30 Most Influential Fintech Marketers 2022) with notable creative expertise to drive innovation. Advisory Board member for The Fintech Marketing Hub and Judge on global awards forums: B2B Marketing, The Drum, Global Women in Marketing. Member of CIM, Forbes Communications Council, Fintech Marketing Hub, Financial Narrative, B2B Fintech Marketing, CMO Alliance, Club CMO, The Female Forum.
Global CMO for Rimm, an AI-tech platform that provides intelligent tools for sustainability management, reporting and optimisation. An Executive Committee member, I provide strategic direction across international markets, drive brand, growth marketing, ecosystem development, revenue generating initiatives to create new growth opportunities with our Board, investors and customers. My passion in platforms are also reflected in my PhD and published papers on B2B Platform Ecosystem Development and Value Co-Creation in Financial Services.
I have held senior positions and been responsible for global portfolios for ad agencies, management consulting and technology firms: Oracle, IBM, Accenture, Gartner, TBWA, FCB and SMEs: Kurtosys, Prytek, Delta Capita. Astute at developing marketing strategies to meet business demand, from customer insight development to translation of marketing opportunities into strategies across marketing, communications and business development.
Key focus areas in my career has been customer experience and acquisition in the mature markets and brand development in growth markets for business success - underpinned by experienced line management, developing global marketing teams, virtual teams alike, setting a marketing vision designed to deliver the business brand promise and execute marketing strategies within fast growing start-up, mid-size businesses and complex matrix multinationals.
Staying relevant and being versatile is my driving force. Proven to deliver marketing transformation and accelerate marketing ROI in challenging markets, I believe the best results are achieved by collaborating, breaking down silos; enabling diversity and inclusion. I have an insatiable thirst for knowledge. My mantra, ‘stay ever curious’.
Expertise: B2B Marketing, B2B Platform Ecosystems, Technology, ESG, Sustainable Marketing, Growth Marketing, Product Marketing, Brand Strategy, Content Marketing, Customer Experience, Fintech.