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Nexstar Digital Uses Push to Drive User Engagement Across Hundreds of Local News Apps
Oct 05, 2023
Case Study

In directing my own product staff and teams of developers and designers attached to my projects, I've become known as a leader who pulls people together to define a vision and deliver solid revenue-driving digital experiences. Piecing together sometimes disparate requests from stakeholders in the executive, content, marketing, and sales teams works because I act as translator and mediator, getting agreement on core principles that then set a framework for all further decisions.

I believe that getting to "yes" in a team is more important than getting one's way, because at the end of the day, we need to launch products that allow the users to get their way if we're going to be successful.

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case study