Most engaged

Data-Driven Revenue Attribution Models for B2B SaaS That Work
Nov 18, 2024
Article

Latest Content

Friction Score vs. Digital Experience Score vs. Frustration Score
Dec 19, 2024
Article
Quantifying Digital Customer Experience with Friction Score
Dec 19, 2024
Article
How to fix JavaScript Errors on Your Website
Dec 19, 2024
Article
How to Fix 404 Errors
Dec 19, 2024
Article
Importance of a Holistic View of the Customer Journey
Nov 22, 2024
Article
Customer Journey vs. Customer Experience vs. User Experience: Key Differences and Why They Matter
Nov 22, 2024
Article
What is Customer Journey?
Nov 22, 2024
Article
Data-Driven Revenue Attribution Models for B2B SaaS That Work
Nov 18, 2024
Article
Is Marketing Attribution Really Dead in B2B SaaS? With Adam Holmgren
Sep 13, 2024
Webinar
[On-Demand Webinar] Building a CRO Agency: From zero to exit with Matt Scaysbrook
Sep 13, 2024
Webinar

It’s been close to 15 years since I had to give my dream of becoming an astronaut. It was not hard to give it up considering I had never been into roller coasters, and considering that my visit to Kennedy Space Center ended abruptly after being upside down in a “training pod” and having an out-of-body experience – and by out-of-body, I mean getting sick.

From an early age, I’ve made it my mission to re-invent myself at every opportunity I get. This has led me across multiple paths that have made me an award-winning (Latin GRAMMY), multi-faceted machine. From conceptualization, design, animation and execution of advertising campaigns, mobile development and measurement, social media management to rich-media editing, brand integration, UX/UI analysis, product and project management.

My cross-training has allowed me to understand the different facets of a project and effectively manage them while leveraging my leadership skills to inspire and empower everybody I work with. I am strong believer that you should invest in the work, but you should always invest more on people.

Currently, I am unlocking Growth for Mouseflow, a behavior analytics platform that lets you create website experiences based on how your website visitors interact with your site through session replay, heatmaps, funnels, form analytics and feedback campaigns.

Somebody very wise once said, “The world needs more Eddies”. I only know his name was Eddie, and that I wished I had come up with the quote.

11
articles
6
webinars