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Customer-obsessed marketing leader who understands the end-to-end customer journey in enterprise sales. I am driven by data and results and lead by example in everything I do. Throughout my career, I have successfully partnered with sales teams to support revenue, pipeline and other goals while executing traditional and out-of-the-box Demand Gen programs to build marketing campaigns, adapt messaging and campaigns for execution in regions, and communicate feedback from Sales back to corporate marketing teams.
MarTech Proficiencies:
• Marketo
• Salesforce
• Pardot
• Mailchimp
• Gaggle
• Terminus
• CVENT
• Bizible
• Bizzabo
• DoubleDutch
• Basecamp
• Kapost
• Airtable
• Asana
• Google AdWords
• Tableau
• Salesloft
• Outreach
• Gong
• Hubspot
• Sendoso
• Alyce
• Drift
• Allocadia
Key Skills:
• Field Marketing
• Solutions Marketing
• Product Marketing
• Partner Marketing & Enablement (including Big 4)
• Direct Mail
• Account-Based Marketing
• Sales Development Strategies
• Communications
• Client Marketing & Advocacy
• Public Relations
• Brand Development
• Content Marketing Strategy
• Media Coverage
• Copywriting
• Program Launch & Implementation
• Print + Digital Content Creation
• Audience Acquisition
• Event Marketing & Production
• Digital & Social Media Campaigns
• SEO Marketing
• Conversational Marketing
• Target Account & Re-engagement Campaigns
• Budget + Forecasting