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The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
Oct 13, 2023
Podcast Episode

Hi there, 👋🏾

I'm Elana. There's no doubt that I am here, doing what I do, because of that one amazing teacher.

You may know me from my work at the George Lucas Educational Foundation (known to the world as Edutopia). I grew their social media and online community presence exponentially to reach over 20 million education change-makers EVERY month. Edutopia is now the biggest online brand in education.

As I got deeper into education, I realized that the way to truly move the needle in education is to work with all of the stakeholders in education (parents, teachers, administrators, etc). I got accepted into Berkeley Haas' Executive MBA program (Go Bears! 🐻) and in tandem, started up a marketing agency called Leoni Consulting Group (LCG for short). We help education brands build awareness, engagement, and revenue through digital marketing.

I’m extremely lucky to be able to roll up my sleeves with an incredibly talented team that's just as passionate about education as I am. They bring expert backgrounds in instruction, curriculum, content marketing, online community building, social media strategy, and more. And as a funny side note, one of our biggest clients (Facebook Education) recently complimented us on the caliber of our team by saying "We have to ask..how do you get these people?! What's your recruiting strategy?"

Check out the services we offer at LCG if you'd like to know more: https://www.leoniconsultinggroup.com/our-services.

In addition to my work at LCG, I'm also a proud board member of The Prison University Project, which provides rigorous Liberal Arts AA degrees to incarcerated individuals at San Quentin State Prison. Fun fact: We recently became the first-ever accredited university to be solely based within a prison.

If you're passionate about improving education or if you're an education brand that needs proven strategies to amplify your reach, engagement (and even revenue), I'd love to chat with you. ♥️

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