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Hi! Thanks for stopping by to check out my profile. I appreciate it! I've loved marketing ever since I could remember (I’m a sucker for good ads!)
My favourite part of marketing is combining the right amount of science and art to create memorable campaigns and analyzing the results.
I started my career in PR working for various clients and have slowly progressed into marketing programs. I've learned a lot over the years and been part of some really great teams.
These days, I spend most of my time working on:
-market research
-audience segmentation and targeting
-messaging frameworks
-integrated campaigns
-product launches
Outside of work, I love to spend time with my family and friends, playing hockey, reading, writing, and eating really good and bad for me types of food.