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As a young person, I accidentally fell in love with event planning. It's been called one of the most stressful professions, but I found it to be the perfect blend of preparedness, agility, and teamwork.
While getting my MBA from Georgetown, my heart lit up once again for those 3 principles - drawn to the allure of launching a go to market strategy, adjusting with performance indicators, and winning together through the entire funnel.
So I turned in my planner clipboard and headset for Marketo and Chorus. Currently a kid in a B2B candy shop, learning everything I can as an industry solutions marketer at Cvent.
Looking forward to nerding out about GTM frameworks and strategy with you.
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A perpetual student in:
*Prospect and customer research
*Developing an airtight ideal customer profile
*Messaging and product positioning
*Writing memorable copy and content strategy
*Account-based marketing strategy
*Partnerships and trade show marketing
*Sales enablement
*Go to market strategy and product launches
*Performance metrics and measuring business impact
*Mapping and establishing cross-departmental marketing business processes
*How to tap into the processing powers of Open AI for marketing use cases
*Presenting and public speaking