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Strategic Marketing Leader | 10+ Years Experience
With over a decade of leadership in growth-stage companies, I've honed my skills in guiding teams towards success and executing effective growth strategies. A collaborative leader at heart, I excel in defining and executing go-to-market strategies by leveraging research, analysis, and effective communication with stakeholders. My commercial mindset is underpinned by a results-driven approach, focusing on metrics around acquisition, upsell, cross-sell, and retention.
The best part of my work is the people. Every day, I get the chance to foster relationships between marketing, product, and sales teams, driving consensus on commercially viable projects and fostering the adoption of go-to-market activities. I bring specific expertise in launching MarTech solutions within growth-stage companies, with a particular focus on B2B SaaS and omnichannel marketing targeting IT and marketing decision-makers.
📈 Why Connect?
- Customer-Driven Strategies: Expertise in defining and implementing go-to-market strategies that fuel growth and drive market share.
- Data-Driven Marketer: A commercial mindset focused on metrics and KPIs. I excel at transforming complex data into actionable insights and presenting them to executive teams.
- Collaborative Leader: Skilled in building strong relationships across marketing, product, and sales teams. My goal is to drive consensus and make every internal stakeholder a customer champion.
- MarTech Enthusiast: Specialized in bringing MarTech solutions to market, particularly in the B2B SaaS and omnichannel marketing space. Experienced in targeting both IT and marketing decision-makers at enterprise brands.
Let's connect to explore opportunities for collaboration and growth! 🤝 #MarketingLeader #GoToMarketExpert #MarTechSpecialist