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When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Sep 22, 2025
Podcast Episode
1

📈 WHAT I DO
I am a motivational and committed growth marketing expert leveraging written communication, prioritization, decision-making, creativity, and analytical skills in competitive, fast-paced environments of SMB to enterprise firms to deliver a holistic strategy that drives global brand awareness for customer acquisition expansion.

❤️‍🔥 WHY I DO IT
I seek to improve everyone’s experience and the quality of work completed via a holistic strategy. This includes helping others quickly see and reach their own potential. I do this by showing them easier ways to complete processes, allowing them to make mistakes they learn from, and repositioning their thinking to overcome personal roadblocks.

💎 WHAT SETS ME APART FROM OTHERS
★ Leadership: I expand talent potential quickly and efficiently, doing more with less to deliver high-quality work
★ Strategic Planning: I translate big-picture vision into plans that connect actions to revenue and sales goals
★ Operational Excellence: I seek ongoing improvement in relationships, teams, and processes for profitable growth

🔥 WHAT OTHERS SAY ABOUT ME
★ Dedicated
★ Ambitious
★ Servant Leader
★ Creative
★ Passionate
★ Well-Rounded
★ Resourceful
★ Caring
★ Sharp

🏆 ACHIEVEMENTS
★ Increased conversions and engagement 3x by establishing a demand generation strategy
using hub and spoke content development, promotional videos, and email and social media programs that included paid social
★ Enabled ability to send data offers at scale for 150K+ email communications per week
★ Optimized client requests and internal WoW workflows by reworking the Asana PM process and flows, saving 10-15% despite a limited Asana subscription

⭐ MY CORE COMPETENCIES
Revenue Operations - Tech Stack Utilization - Vendor Relationships - Value Engineering - Email Marketing - SEO - Budget Management - Demand Generation - Product Marketing - Process Improvement - Social Media - SEM - Campaign Management

Marketing Automation: Marketo, Hubspot, Marketing Cloud Account Engagement

CRM Systems: Salesforce Marketing Cloud, Dynamics, Netsuite

Business Intelligence and Analytics: Bizible, Power BI, Domo

Project Management Applications: Asana, Wryke, Monday.com, Basecamp
Other Business Systems: Lead Routing (Lean Data), Training (Zoom, 6Sense), Chat (Drift), Telephony (Genesys)

Industries: Healthcare, Finance, Logistics, Technology, SaaS, Telecommunications, Hospitality, Manufacturing, Real Estate, Non-Profit

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podcast episode