Emil Bielski

I am lucky enough to manage all of Croud's activities and delivery teams across U.K, EMEA, and APAC.

I've spent over 15 years trying to understand just a little bit about what makes brands and businesses tick. Lucky enough to have worked on brilliant clients such as Sky, The AA, WWF, Lloyds Banking Group, EE, Santander, Diageo & IWG to name a few. I've had the benefit of diverse experiences and some brilliant qualifications from the IPA and Watford Advertising College. Managing to become the 4th professionally accredited advertising professional in the U.K.

In my time I've been an ad trafficker, marketer, commercial lead, effectiveness consultant, data strategist, performance specialist and comms planner. All have helped me join the dots and support change for the clients I work with and the agencies I am now lucky to lead.

My philosophy is simple - advertising drives effectiveness, effectiveness drives advertising. Everything we do should ladder up to this.