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Multi-faceted B2B digital marketing and demand generation leader with demonstrated success in marketing strategy, content strategy, SEO, SEM and website conversion optimization critical to generate and qualify leads.
Focused on driving MQLs, pipeline and revenue growth for B2B tech companies with lengthy, complex sales cycles. Specializes in creating digital marketing campaign strategies that attract new prospects and nurture them into sales-ready leads. Fosters alignment between sales and marketing teams to develop and execute hyper-targeted account-based marketing programs tailored to the buyers' journey.
Extensively experienced copywriter for websites, landing pages, blogs, digital ads, social posts that target buyer personas and drive lead conversion.
Vast experience onboarding and managing marketing automation tools, such as HubSpot, Marketo, Pardot and Act-On, to integrate with CRM systems.