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Enhancing Retail ROI through Personalized 1:1 Conversational SMS
Feb 20, 2024
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Experience: 15+ years of managing enterprise level, strategic client relationships with an emphasis on driving strategic marketing plans. Successfully launching highly personalized customer engagement strategies aimed at immediate conversion, increasing loyalty, and marketing ROI for global retailers. Managing world-class client success teams through coaching, mentorship, and goal-setting.

Expertise: Developing and executing omni-channel campaigns that include Online Personalization, Email, Direct Mail, Mobile, Social Media, and PPO/SEO. With a focus on results, has a track record of success in helping clients develop innovative ways to improve customer engagement strategies driven by data science and analytics.

Myers-Briggs: ENFP

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