Latest Content
Senior CRM professional and customer advocate with 15 years track record of driving and validating data initiatives from the customer standpoint for brands across retail, telco and financial services.
Delivering enhanced customer experience to achieve significant incremental revenue for Asda through highly personalised, relevant, data-driven marketing interactions.
High-impact, influential communicator both across Asda business/IT functions and with external partners. Confident in translating insight into optimised customer journeys that cross multiple functions. Focused on placing the customer’s standpoint at the centre of all activity.
Ten years of successfully leading and developing high performing analytical teams through effective coaching and role modelling.