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I started my career with doubts.
Growing up in Latin America (Cuba), I was constantly reminded to prepare for a future I wasn’t sure I belonged in. I was told to study, to improve, to always get ready; but rarely to enjoy or to believe I was already enough.
That mindset followed me into my career. At Perspectiva, I stepped into the world of branding and design, working on projects that challenged me to think beyond aesthetics and create experiences with impact. Later, as a University Design Teacher, I discovered the joy of helping students unlock their creative confidence, even while I was still learning to unlock my own.
The real turning point came when I joined Superside. I started with doubts about my skills, my English, and my background, but instead of letting fear define me, I turned it into fuel. In less than 3 years, I earned 4 consecutive promotions, rising to Global Creative Design Lead in AI, Branding, and Illustration. I learned how to lead teams for some of the world’s most innovative brands and discovered that most limits are imagined, not real.