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I am an experienced analytics leader with over 20 years of expertise in the field. I specialize in leading digital analytics programs for various industries, including e-commerce, loyalty, and consumer insights. Throughout my career, I have consistently demonstrated success in optimizing and growing digital channels as a C-level executive and senior leader.
I have a strong background in Data and Innovation, having previously led the Data Team for the JWT network worldwide and the Dentsu Analytics and Strategy teams with key clients in various industries. Since 2021, I have been responsible for the Digital Analytics practice at Philip Morris, driving growth for the company across E-Commerce and Digital Consumer Retention.
In addition to my professional experience, I have received numerous industry awards and accolades for my work in Data, Analytics and Artificial Intelligence, including the Cannes Grand Prix for Data & Innovation (2016), the Netexplo-UNESCO award for the most Innovative Data Project (2016), and the European Union Idea Competition (2013).
Strategic Skills:
Strategic Planning, Data-Driven Marketing and Analytics, P&L Responsibility, Performance Optimization, E-Commerce Optimization, CRM Optimization, General Management, Budget & Finance, Data Leadership & Management, Marketing Attribution & Mix, Sales Forecasting
Technical Skills:
Data Extraction and Transformation (SQL), Data Analysis & Modeling (Python/Jupyter, Excel), Data Visualization (Tableau, Power BI) Cloud Computing Platforms (GCP, Azure), Web Analytics (Google Analytics Universal/4)