Latest Content
Senior marketing leader and executive advisor. Classically trained creative and strategic marketer with experience across brand marketing, strategy, insights, new product development, global marketing, digital marketing, and consumer/customer experience in the CPG and retail industries. Ability to think and act entrepreneurially in both small and large ($1B+) brands and portfolios. Thoughtful people leader with a passion for helping others succeed. More than anything, committed to fostering a fun and creative workplace culture while delivering results.
Expertise:
Brand Strategy
Portfolio Management and Strategy
Strategic Planning
Consumer/Customer Insight
Integrated Marketing Communications (IMC) Development
Driving Sales and Marketing Alignment
Change Management
Channel Marketing
Advertising/Campaign Development
Digital Marketing
Brand Positioning
Agency Management
Consumer Experience
Customer Experience
Category Expertise: Confectionery, Snacks, Plant-Based Dairy, QSR
Innovation