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How B2B Marketers Need to Change in 2024
Mar 06, 2024
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For companies that understand marketing requires discipline, consistency and must be grounded in strategy, Eric and his team of Ligers bring unconventional thinking and creativity to make brands stand out from their competition.

He is a founding member of multiple successful start-up companies, including one of the first profitable Internet enterprises, serves as a trusted advisor to Fortune 500 companies and small business owners alike.

Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

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