Latest Content
Hi, I’m Eric Smith, Inbound Marketing and Sales strategist helping B2B companies leverage HubSpot, Bombora, Zoominfo and G2 to drive more web traffic, better leads and increased revenue through inbound marketing & (intent-based) outbound prospecting.
Expertise in:
✔ Keyword Research & Competitor Gap Analysis
✔ Content strategy
✔ Link Acquisition / Guest Posting
✔ Marketing Automation (email, lead scoring, nurturing)
✔ Sales Automation
✔ Blog, Landing Page and Call to Action (CTA) Creation & Optimization
✔ Chatbot creation
✔ Closed-loop reporting and analysis
✔ Intent-based prospecting
✔ Creating sales playbooks
Familiar with the following applications:
●HubSpot - CMS, CRM and Marketing Hub
●Zoominfo - Sales OS / Chorus
●SEMRush / Ahrefs / Google Analytics
●Marketo
●Salesforce
●NetSuite
●Google AdWords
●HotJar
●WIX
●WordPress
●Rasa.io
Industry Focus:
●Enterprise Software (e.g. ERP, Ecommerce, EAM, FSM, CRM, etc.)
●Real Estate
●Managed IT Services
●Accounting & CPA Firms
●M&A & Business Brokerage