Erika Reed

Erika Reed

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Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
Podcast Episode

I’ve driven growth and built major brands on both the agency and client side. Using data + technology to drive insights in to action, I help brands deliver more timely, engaging and meaningful brand experiences for their consumers. I am a motivating, people-first team leader with an eye and passion for strong creative. Proven track record in loyalty and CRM strategy, creative strategy, data strategy, and horizontal integration across marketing, tech and data science teams. Experience in retail, hospitality, B2B, and CPG.

Significance.Competition.Woo.Communication.Maximizer.

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podcast episode