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Drawing on over 18 years of marketing and communications experience, I'm a brand messaging strategist and copywriter who helps small businesses and start-ups find their voice and polish their message so they can attract and engage with the humans in their audience. My flexible framework, the REACH Visibility Trajectory™, blends research, strategy, and effective copy to build connections with your audience and turn your brand into a customer magnet.
Whether you need help translating what you do into effective storytelling or turning highly technical concepts into engaging stories that make your brand relatable to your target audience, I can help you create a story that connects with your audience and shows them how your products and services solve their real-world problems.
Clients include: Shutterstock | HubSpot | Xenon arc
Specialties:
✅ Impactful values-driven brand messaging that creates a consistent customer journey
✅ Effective, conversion-focused website copy that mirrors your customer journey
✅ Tailor-made funnel strategy and assets designed to speed up relationship development and deepen your market share
✅ Thought leadership content that builds authority and fuels your funnel
Ready for a conversation? Schedule one at erinpennings.com/consult or email hello@erinpennings.com.
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