Ethan Hays

I'm an executive Performance Marketing professional with 22 years of experience in building businesses. It starts with deep understanding of core business challenges, and continues through developing customer-centric marketing programs, technology and teams that positively impact customer experience, grow revenue and increase customer lifetime value.

I thrive in dynamic environments, leading cross-functional teams in developing digital products, implementing performance marketing campaigns, and delivering analytics and data products to support executive decision making processes.

I’m an expert at using data to develop product roadmaps, build & optimize digital products and deliver ROI.

But to get to strong ROI, you have to deeply understand your best customers, so you can influence them toward conversion, driving adoption of your products into new previously untapped markets.

I'm passionate about developing and implementing successful strategies based on my expertise in the following areas:

Goals:
• Annual company and divisional goal setting
• Full P&L ownership of revenue and margin targets
• Budgeting & cost control
• Breaking annual goals into more granular OKRs (Objectives & Key Results)

Strategies:
• Marketing strategy
• Brand awareness
• Education
• Demand generation
• Business and partnership strategy
• Mergers & acquisitions
• Strategic partnership / business development
• Customer development
• Qualitative & quantitative user research & UX
• Data strategy
• 1st party data, compliance & governance

Operations:
• Team leadership and development
• Recruiting, hiring and development of globally distributed & remote teams
• Marketing technology stack development
• Website development
• Web performance / page speed
• CRM setup and admin
• Marketing automation & email
• CRO, landing pages, conversion funnels
• Product management
• Lean / Agile / Scrum / Waterfall
• Project management
• Data ecosystem development
• Data warehousing
• Advanced web analytics
• Mobile app measurement

Tactics:
• Performance marketing
• Mobile app installs
• Email
• Search marketing (SEO / SEM)
• Technical SEO
• Enterprise-scale paid search
• Paid social
• Affiliate marketing
• Direct mail
• Connected TV
• Print & OOH