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I used to have a cartoon taped to my (physical) inbox that depicted a job candidate interviewing with HR, describing his degree as a K.E.D. The perplexed HR Director questions the degree, and the candidate explains “it’s a Kindergarten Equivalency Diploma”. The now-enlightened HR Director retorts with “report to marketing”!
It was a testament to the often-misguided view of what a career in marketing was all about.
That cartoon – and its notion – is long gone from my repertoire of marketing jabs, replaced with badges of honor that describe us marketing folks as cultural anthropologists, behavioral analysts and psychographic profilers.
(Take that, K.E.D!)
The fact is that all marketing begins with who. We have a responsibility to understand everything we can about who our clients need to connect with. As Austin & William’s Chief Brand Strategist, that’s not something I take lightly. And it plays a big role in achieving measurable outcomes - which is what's most important.
Send an email to eva@austin-williams.com if you’d like to know more.
Specialties: Financial services, higher education, healthcare, professional services and nonprofit.