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Ewelina Aiossa is a noted beauty authority, brand architect, growth hacker with a demonstrated history of brand successes, strategic roadmap creation, and medical marketing. She began her career in the scientific consumer skincare sector at Topix Pharmaceuticals, Inc., a #1 custom-branded skincare provider, contract manufacturer and R&D partner to many established beauty brands.
A visionary with the ability to consistently deliver tangible results, operational insight, and collaborative leadership style, she was recruited to help the professional skincare brand SkinCeuticals (L’Oréal) elevate marketing and spearhead innovation inclusive of medical devices and topical skincare. As the brand’s AVP Marketing, she was at the forefront of defining integrated aesthetic offerings and retail/merchandising activations. Marrying corporate skills with indie ingenuity she has led marketing for Eau Thermale Avene and spearheaded rebranding of the Glytone line (Pierre Fabre Group, USA). Ewelina also founded the consultancy group B.I.G. [Branding, Innovation, Growth], providing concept-to-counter solutions, business development expertise, and strategic growth advisement. Her clients range from stealth startups and mid-sized venture-backed companies to industry leaders (Repechage, Glowbiotics, Clarity Rx).
Ewelina has always balanced left-brain and right-brain thinking and has a distinctly consumer-centric approach to brand building. She is an ingredient and formulary expert with a strong knowledge of ideation to post launch. She applies marketing disciplines to business strategy, whether serving as a retained advisor, conducting market research and validation to assess new opportunities, or developing programs to identify, generate and retain new leads.
A sought-after writer & keynote speaker, Ewelina has presented at many industry conferences including ExL Pharma's 7th Digital Pharma East, MakeupLA. She has been published in peer-reviewed journals: Journal of Digital & Social Media Marketing (Henry Stewart Publications, Volume 1; 2013-14) & Journal of Brand Strategy (Volume 8; 2020-21). She was quoted in the MedEsthetics magazine (2015, 2018), featured in multiple podcasts (i.e. Where Brains Meet Beauty™, Skintellectual, Founders Table, Skincare Anarchy), served as Industry Council for the UBM - Dermatology Times (2016-2020), and The Glossy Research Panel, Digiday, Glossy Awards & Makeup In LA judge.
She was named a CMO Psychic (2018) by CMO.org, an honor bestowed on leaders who accurately predict notable trends. She graduated Magna Cum Laude (PennWest).