Latest Content
A board level strategist for Fortune 10s, startups and non-profits, Faisal is on a mission to make brand more accountable and effective for all.
A specialist in developing positioning strategies that perform, he has over a decade of experience leading large-scale engagements in over 15 countries around the world.
His clients include Morningstar, Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, and Orange France-Telecom.
Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.
Strategy Magazine ROI Award
8 Transform Brand Awards 2018
Gold, Best creative strategy (Addiko)
Gold, Best corporate rebrand following a merger or an acquisition (Addiko)
Gold, Best brand development project to reflect change mission / values / positioning (Addiko)
Gold, Best visual identity in the financial services sector (Addiko)
Silver, Best Creative Strategy (Formula E)
Silver, Best use of visual property (Addiko)
Bronze, Best brand evolution (Formula E)
Bronze, Best strategic / creative development of a new brand (Addiko)