Currently working as the Head of Paid Media at Tug providing end-to-end digital solutions and strategy to global and local clients.
Formerly i worked as the Digital Business Director for Artefact Australia which is part of a Global Marketing Engineering company that specializes in data science, business consultancy, media activation & custom-built tailored business solutions.
Prior to that, I worked as the digital solutions director for digital media within the Sydney and Brisbane markets at Reprise Media. I led and managed a team of 13 professionals in Sydney and 4 professionals in Brisbane working with them on providing innovative, strategic and efficient solutions to our clients and their marketing needs.
Before joining Reprise, I worked as a Director of SEM at GroupM Connect (a Group M subsidiary and formerly known as Agency M) where i lead and manage the SEM division and a team of 8 people.
I joined GroupM as a Performance Manager at Agency M and before that as a Performance Executive at Columbus. Google, Bing, Facebook and Twitter specialist. Responsible for execution, strategy and analysis of client accounts in several verticals such as finance, education, tourism, travel and retail.
At Market Beat Research, I was the Research Project Manager. A complex and diverse role that required people management, time management, statistical know how, programming and analytical skills as well as an ability to formulate marketing implications based on research reports. Market Beat had offices in Australia, Germany, China and India and specialized in providing consumer insights and direct performance feedback on products, brands, advertisements, customer satisfaction, corporate reputation, etc.
Specialties: Digital marketing; Google Advertising, Microsoft Search, SEO, CRO, DoubleClick, Facebook, Twitter, YouTube, Video marketing, Mobile marketing, EDM.
People management, Research Proposals, Questionnaire Design, Survey Analysis, Statistical Inferences, Data Mining, Data Science & Marketing Implications.