Ganesh Srinivasan

I am a seasoned Product Marketing leader with 15 + years of experience in strategizing and executing successful Go to Market strategies for high growth B2B SaaS Products and Technology solutions. Highly passionate about driving Growth, building Scalable & Sustainable Business models and crafting effective Product Marketing strategies and techniques in the world of rapidly evolving B2B SaaS Products.

I bring with me an unique and strong blend of experience across Product Marketing, Go to Market, Customer Marketing, Business Strategy, Sales Enablement, Analyst Relations and Business Development in B2B Technology products and Services.

Well experienced in: a) Successfully Defining and Positioning Products & solutions for New Markets to enable Business Growth b) Driving Cross Functional Teams to deliver and execute against Corporate Objectives & Business goals c) Lead, Coach and Influence both Direct Reports and Cross Functional Teams to achieve key Business objectives.

Currently leading the Product Marketing function at Yellow.ai working with a wonderful team of Product Marketers in driving growth, value evangelization and product adoption across regions for our leading suite of products including Voice AI, Generative AI, Conversational AI and CX automation solutions.

Specialized in : Product Marketing, Product Positioning and Messaging, GTM Strategy, Cross Functional Leadership, New Product Launches, Sales Enablement, Product Evangelization, Customer Marketing, Market and Industry Research, Competitive Benchmarking, Content Marketing, Partner Marketing and Analyst Relations.