Garrath Robinson

“What does Combat Leadership have to do with Revenue Execution?”

It’s a fair question.

But ask anyone who's led in a firefight or built GTM inside a chaotic startup, and they’ll tell you the same thing:

• You have limited time to make high-stakes decisions
• You’re surrounded by noise, friction, and misaligned priorities
• The cost of failure isn’t abstract, it’s real
• And your job is to get everyone moving in sync toward one clear objective

That’s war.
That’s business.
And that’s exactly why I built S.T.R.I.K.E. A system designed to align marketing, sales, and cs around what actually moves the needle.

In today’s market, most revenue teams are fragmented.
Marketing is busy generating leads Sales doesn’t follow up on.
Sales is pushing deals that CS isn’t ready to support.
And leadership is stuck in meetings trying to decipher lagging KPIs instead of real-time execution signals.

S.T.R.I.K.E.™ is how we fix that.

It’s not a framework for frameworks.
It’s a field-ready operating system that installs clarity, speed, and alignment inside companies where revenue can’t stall.

👇 About Me:
Combat veteran turned GTM operator.
I’ve built revenue engines inside $10M startups and $120B enterprises.
Scaled teams, fixed execution breakdowns, led new market expansions, and turned chaos into traction.

Today I’m the co-founder of RevXcel GTM, where I help B2B companies in high-stakes selling environments rebuild pipeline velocity, align frontline teams to execute with precision.

If your team’s busy but not gaining ground, you don’t need more strategy.
You need to S.T.R.I.K.E.