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How Ox Street taps on influencer partnerships to grow its consumer fanbase - Inside Retail
May 15, 2022
Article

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How Ox Street taps on influencer partnerships to grow its consumer fanbase - Inside Retail
May 15, 2022
Article

Founder and CEO of Ox Street, the Integrated Marketplace connecting Asia’s New Digital Generation with their authentic style. We guarantee the authenticity of all products sold through Ox Street, and provide one app to rule them all to the ~100 million Gen Y and Z sneakerheads and fashionistas in Southeast Asia.

Ox Street was acquired by Carousell Group in October 2021 and continues as a separate brand and product within the group.

Before Ox Street I was at Rocket Internet, launching and scaling startups in frontier markets in Asia. During that time I launched a startup from scratch in Bangladesh, scaled another one from 12 to 40 FTE in Myanmar (while monetizing it as well), and ended-up running a business across 4 countries in Asia. I started my career in Private Equity, where I learned a few things about the investor's perspective on business.

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