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How this NGO captured more leads at a lower cost from 7 different channels using WhatsApp automation
Oct 16, 2023
Case Study

Over the last 15 years I've been taking care of communications and marketing for different projects, online and offline such as Animal Equality, Skateboard.it and LiveTrigger.com. I keep my focus on strategic marketing, online marketing automation, and D.R. marketing but I'm also interested in strategic planning and growth-hacking.

Few things I believe in:
- data-driven decision making
- means are defined by the ends
- strategic planning needs tactical evidence
- social and environmental challenges should be faced with a business-oriented approach

Teams I've worked with consistently recognised me a good knowledge of tactical and strategic planning, a strong background in online communication strategies and tools and an effective approach to problem-solving and team working.

I have two favorite quotes:
"Do what you can do, come what may"
"The future is unwritten"

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