Gretta van Riel

Disclaimer: I cannot stand bios written in third person but I also cannot be bothered re-writing this bio that was written for me for a conference, so let's do this:

“Gretta van Riel is one of Australia’s top young serial entrepreneurs.

With 5 multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets.

She loves to hack a social media algorithm with over 16 million followers on Instagram, over 5.8M impressions a month on Pinterest and 2.6M views of her content on LinkedIn in 10 days. She once grew an Instagram account from 0-48,500 followers in a day.

Gretta founded her first startup, SkinnyMe Tea (SMT), at the age of 22 with $24 in the bank. SMT went on to be a global success going on to win the Shopify Build-A-Business competition in 2013. Five years on, SMT has now sold over 11 million cups of tea worldwide and helped their customers lose a combined 1.5M kgs.

Gretta later went on to co-create The 5TH Watches (www.the5th.co), which achieved over $100k in revenue on it’s first day of sales, and $1M in a single day of sales. Gretta exited The 5TH in late 2017.

More recently, Gretta has shifted her focus from eComm to tech.

Leveraging her extensive knowledge of the influencer marketing landscape as both a brand and an influencer Gretta launched her Influencer Marketing platform − Hey Influencers.

Hey Influencers is an Influencer Relationship Management (IRM) and campaign creation platform helping to connect and cultivate relationships between brands and social media influencers.”

INTERESTED IN:
- Speaking opps
- Podcasts
- Interviews / features

ADVISORY:
clarity.fm/gretta

'Start & Scale Your Online Store' Course:
www.foundr.com/ecommerce

Companies:

SkinnyMe Tea
www.skinnymetea.com.au

Hey Influencers
www.justsayhey.co

DROP Bottle
www.dropbottle.co

Skintox Co
www.skintox.co

The 5TH (Exited)
www.the5th.co

+ more 👀