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Why do you need a strong brand?
Because it is the only true differentiator that can’t be copied. And yes that’s also true for b2b companies.
Think about it: products and features are all becoming the same. Sure you can be a little cheaper or a little better. But why not use your brand to win instead? Your brand is your future-proof competitive edge.
A strong brand means recognition, credibility, trust, loyalty.
And that’s why I’ve dedicated my career to building strong brands. BRAVE brands. Brands that connect with people. Brands that dare to be different. Brands with strong beliefs. Brand that build new categories and become their kings.
I personally believe in the power of communication and creativity. I believe in doing things with passion and taking risks. I spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. In my late 20s, I traveled the world for one year. In my 30s, I opened an art gallery in San Francisco before going back to marketing and branding for B2B tech companies in Silicon Valley. In 2017 I moved to Sweden to open the European office of a b2b tech creative agency.
In 2023 I came back to the US to continue to lead the brand growth of one of the fastest growing tech company in the world, Sinch.
I’m now VP of Brand at Sinch, the Customer Communications Cloud.
Bottom line: when I want to do something, I make it happen.
I apply this ‘can-do-attitude’ to everything I do.
I love networking and sharing knowledge. Feel free to get in touch.
Specialties: B2B Marketing, Marketing Strategy, B2B SaaS Marketing, Data-driven Marketing, Growth Marketing, Inbound Marketing, Digital Marketing, Branding, Messaging, Content Marketing, Demand Generation, Account-Based Marketing, Engagement Marketing & Events, Project Management, Client Relationship Management, New Business, Campaign Management, Leadership, Operational Excellence.
Interests: B2B Marketing, Brands, Design, Technology, SAAS, Startups, Growth, Women in Tech, Green Tech, Sustainability, Meditation.