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I’m a strategy manager with 10+ years of experience in analyzing market and consumer trends, building high-impact partnerships, and engineering marketing roadmaps for media and entertainment brands. Additionally, I’m an MBA graduate from UCLA Anderson, specializing in Management and Organizations.
I’ve built my career at the intersection of media, entertainment, and technology, advising brands on ways to stand out in the rapidly evolving marketplace. I’m passionate about leveraging data and insights to help organizations anticipate change and drive growth opportunities. Naturally curious and adaptable, I’ve gained valuable experience across several industries, working with non-profits, startups, and global media and technology companies. During this time, I’ve successfully partnered with leadership on high-level strategies, managed complex project workflows, and performed in-depth analyses.
Fun fact: I’m a linguist by training. I analyze how language works by identifying patterns, parsing data, and developing cohesive arguments. My first job out of college was doing speech data analysis at Google, building and quality-controlling speech products. Applying my linguistics background gives me a unique perspective on how language shapes consumer behaviors, especially in an increasingly voice-driven media landscape.
Finally, in my free time, I often wander the lands of Hyrule, build a snowman with Anna and Elsa, cast a spell at Hogwarts, or practice my water bending skills.
Feel free to send me a message to connect!
Core skills
•Proficient in Keynote, PowerPoint, Photoshop, Excel, Salesforce, Trello, Tableau, Omniture, G Suite, Google AdWords, Google Analytics, SPSS
•Deep understanding of digital business models, growth strategies (digital/social/mobile), marketing/advertising models, research methodologies, data analysis, startups