Latest Content
I help people build happier careers - the kind where you don't dread Monday mornings.
I've discovered something powerful about building a fulfilling career: when you develop the right kind of presence online, opportunities find you. Through my content and consulting, I help ambitious professionals and growing companies build magnetic brands that draw in the right people and possibilities.
My approach? I use value-driven stories to capture attention and drive real results. Having led B2C marketing at a hiring marketplace and built my own social media brand, I understand how to connect with audiences authentically through integrated marketing strategies - from viral social content to multichannel campaigns. I take complex ideas around careers and hiring and turn them into compelling narratives that have reached over 80M people across every touchpoint.
Marketing channels work best when they work together (spoiler: posting the same content everywhere isn't a strategy). Each platform and touchpoint plays a unique role in the marketing funnel - TikTok sparks interest, LinkedIn builds credibility, email nurtures relationships, and so on. Success comes from knowing how to craft the right message for the right channel while maintaining a cohesive story throughout.
Building my own thing:
⚡️ Scaled @hannagetshired to 350k+ followers with 8M+ likes and 6% engagement rate across platforms
⭐️ Partnered with brands like Salesforce, Notion, LVMH, and Glassdoor
📱 Featured in Forbes, Business Insider, Buzzfeed, and NY Post
Before that, at Hired:
💜 Led B2C marketing strategy, developing customer personas and messaging frameworks based on extensive user research
🎯 Developed and executed growth strategies across non-ad channels, driving 1300% user growth and saving $370k in under 2 years
🚀 Built multichannel lead generation campaigns that achieved 550% growth and saved $90k in just under a year
👯♀️ Built the B2C lead generation tech stack from scratch, working with Product and Engineering to implement lead capture and reporting systems
🌎 Led a remote team of 12 (including contractors) to execute our marketing strategy and campaigns
Want to collab? Reach me at hanna@hannagetshired.com