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The Branded Podcast Playbook: Insights from Industry Experts
Sep 30, 2023
Article

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The Branded Podcast Playbook: Insights from Industry Experts
Sep 30, 2023
Article
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Skip the “awkward years” & launch a great show right away with our podcast production services.

"You’re going to want to put out good content from day one. I would describe Lower Street as the go-to place to get your podcast made and get out there." -Rich Martell, Secret Leaders (#1 UK business podcast)

I specialise in:

👉 Podcast strategy and developing the perfect show to meet your business goals
👉 Production and writing - turning your ideas and expertise into compelling stories
👉 Promotion and audience growth - helping to amplify your message

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When it comes to lead-generation, business growth, and positioning yourself or your company as a thought leader, podcasts outshine literally every other medium.

Think about it. What other marketing channel keeps your potential customers company on the drive home? Cooks (okay, burns) dinner with them? Starts and ends the day speaking directly into their ears?

Aside from music, podcasts are the only medium that your audience can consume while their hands, feet, and eyes are busy with other things.

With the right podcast, you get to show people that you’re human, and that you have interesting things to say. You get to teach and share. You get to connect with them — and they get to connect with you.

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“Podcasting is our primary marketing channel, so we wanted to work with a team that could produce the highest quality. In just two months, the show has generated a bunch of leads worth enough to fund the podcast for another two years.

“Since working with Lower Street the podcast sounds phenomenal and stands apart from the others in our space. All we do is book high-value leads as guests, and record great interviews — Lower Street handles everything else for us. I'm very, very happy with the show.“ Chris Dryer, founder, Rankings.io

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