Heather McLeod

Heather McLeod is the Chief Growth Officer of Authority Brands, the premier home service franchisor in North America. Her scope of responsibility are the two primary growth levers of a franchise system: growing same store sales for existing franchisees and adding new franchise locations across the US and Canada.

Heather is an active change agent who thrives when revamping and improving existing programs, systems, and processes. She is a skilled relationship builder with a proven ability to build high-performing, happy teams focused on collaboration and results. She has a strong track record of creating marketing systems that scale and support continued growth across franchise systems.

Before joining Authority brands in 2018, from 2015 to 2017, Heather was Director of Marketing for the company’s affiliate, The Cleaning Authority, LLC, and was then promoted to Vice President of Marketing and held the position from April 2017 to December 2018. Prior, Heather served in marketing roles during her five-year tenure at The Dwyer Group (now Neighborly) in Waco, Texas. Her roles included Brand Manager for Mr. Rooter Plumbing and Director of Franchise Sales Marketing.

Heather has an MBA in Marketing from Baylor University’s Hankamer School of Business and a BBA in Entertainment Marketing and Management from Baylor University as well. She is a board member of the Boys and Girls Clubs of Metro Baltimore and the founding chairwoman of Women’s Franchise Network in Baltimore, Maryland.

Specialties: Lead Generation Programs, Lead Nurturing, Drip Marketing, Digital Marketing Strategy, SEO, Branding & Brand Management, Media Buying, Integrated Marketing Plans, Campaign Development, Cross-functional Team Management, Marketing Data Analysis, Strategic Decision Making, Franchisee Relationship Building, Vendor Management, Project Management, Cross-department Collaboration, Franchisee Advisory Councils,