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For nearly 15 years I have helped global brands build lasting relationships with consumers by telling their stories in ways that touch the hearts of their fans while also promoting social causes.
As an innovative integrated marketing and communications professional I create insight-driven cross-cultural plans that help organizations promote their brands through creative storytelling.
I am a results-oriented and energetic leader with proven ability to drive cross channel and integrated marketing programs including multimedia campaigns, corporate sponsorships, events and promotions. I develop strong relationships with cross-functional teams and agency partners. With nearly 10 years in multicultural marketing, I have an in-depth understanding of multicultural shopper and consumer behavior, demographics, and trends. I am bilingual in Spanish, with 2 years of expat experience living in Latin America.
Specialties: Nonprofit Marketing, Cause Marketing, Marketing Strategy, Brand Management, Multicultural Marketing, Marketing Insights, Digital Marketing, New Product Development and Experiential Events in the Nonprofit, CPG, Food and Beverage and Retail industries.