Hugo Organista

I have 11 years of marketing experience. As a Recruitment Marketing Manager at Yelp, I have over 4 years of experience in Employer Brand and Recruitment Marketing, developing and executing strategic marketing plans and activities to attract and retain top talent. I am passionate about creating and communicating Yelp's employer value proposition (EVP) and employer brand, as well as fostering a culture of diversity, inclusion, and belonging.

In my current role, I led the refresh of Yelp's Employer Value Proposition, partner with recruiting teams to design and implement talent attraction strategies, and oversee the content and engagement of the Life at Yelp social media accounts. I also collaborate with various internal and external stakeholders to support and promote Yelp's mission, vision, and values. I have a proven track record of delivering results, such as increasing organic followers by 20%, supporting hiring plans, and developing monthly campaigns for various cultural events and initiatives. I am also certified in Adwords and Analytics, and have a strong background in marketing leadership, digital marketing, social media, and online advertising.