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With nearly two decades of experience in media and advertising measurement taking in stints at Kantar and The Guardian, Ian divides his time between the DMA as their Director of Insight and JICMAIL as their Director of Data Leadership and Learning
Ian is the chief architect of the DMA's Intelligent Marketing Databank - an advertising effectiveness database of over a thousand campaigns, and also runs his own independent measurement consultancy through which he runs research and insight and projects, and trains teams on how to harness the power of effective measurement frameworks. Data Stories Consulting has worked with a diverse range of clients including Freewheel, NBC Universal, Twinings Ovaltine, Pinterest, Google, Facebook and The Guardian.