7 years of first-hand experience in product marketing
Things I've done:
Writing content (articles, ad copies, whitepapers, website content)
Setting up growth marketing processes for SaaS companies
Full-cycle video content marketing
Running a Digital Marketing Podcast
Managing people as Head of Content / Product Marketing Manager / CMO
A LOT of SEO-related stuff
Setting up marketing automation
Community management
Crowd marketing
Some shady grey-area stuff
Data-driven conversion rate optimization
Managing paid traffic
A bit of sales and customer care
A lot of conferences, a lot of mentoring, and a lot of learning
Things I'm trying to master:
Public relations
Social media marketing
Developing partnerships
2
articles