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What The CEO Wants From Marketing (with Iris Shoor, CEO at Oribi)
May 16, 2023
Podcast Episode
What The CEO Wants From Marketing (with Iris Shoor, CEO at Oribi)
Mar 24, 2023
Podcast Episode

I'm a serial entrepreneur. I co-founded three startup companies and led two of them to successful acquisitions. My companies were backed by top VCs including Sequoia Capital, Menlo ventures and TLV partners. I founded Oribi, my 3rd startup by myself. I had a huge vision - rebuilding marketing analytics in a simple way and providing a true alternative to Google Analytics. After a few years of high growth, Oribi was acquired by LinkedIn in their first acquisition in Israel. Today, I lead the product integration of Oribi to LI.

In 2023, I published a book (in Hebrew) about my journey in entrepreneurship and the mental aspect of being a serial entrepreneur. Have a look here: https://irisshoor.com/books/

I’m passionate about simple products, creative marketing, great UX, building a unique culture and most of all—people.

In my free time, I’m sharing some fresh perspectives on company culture and startups on my personal blog irisshoor.com.

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