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Year in review: automated marketing and future predictions
Jan 24, 2023
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An experienced entrepreneur (formerly surgeon with five years of practice), investor, data-driven B2C marketing evangelist & professional with broad and diverse experience. Executive MBA in Bayes (formerly Cass) Business School in City, University of London. Excited about the turquoise (super-transparent self-managing with almost no classical hierarchy) company culture. Servant leadership, vipassana, mindfulness.

The last company I founded has grown to the leading marketing automation / Customer Data Platform solution in Eastern EU - Mindbox. The company started a garage-style from scratch and a few employees, steadily growing for 15 years while being profitable with no external funding.

Mindbox has become a great example of a self-managing, self-learning company: every single decision is made via transparent processes, no classical power-based hierarchy, no approvals or orders, and employees set (and increase) their salaries by themselves anytime they feel they deserve. The company is 2.5x times more effective (revenue per employee) than local competitors.

Currently busy with Mindbox's refocusing and the US launch, as well as mentoring / helping a few other SaaS to find a niche and grow faster.

As a hobby, I'm volunteering for different research projects as an experienced exploration diver and underwater photographer/videographer. One of the key members of the Underwater Exploration Team (www.uwex.org/en/media/). Took a key part in the search/exploration of more than 30 underwater objects, including XVII-XIX centuries sailships, WWI & WWII battleships, and submarines.

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