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ROI-producing experienced marketing professional with a proven record of accomplishment in planning and leading comprehensive offline and online media strategies and engagements in support of bottom-line growth.
20+ years experience in directing brand building, marketing planning, campaign execution and brand/media analysis. Hands-on experience with implementation and activation of adtech and martech stacks, CRM integration and channel attributed ROI/ROAS.
Adept at driving growth across national and regional markets through agile steering of customer acquisition strategies and tactics. Solid leadership skills; able to build, organize and spearhead brand, UX/UI, performance media and analytics teams.
Adept at communicating with C-suite, vendors, and internal clients to coordinate growth efforts. I live and die by providing employee coaching and positive/constructive feedback.