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With over 20 years of experience in digital marketing, I am passionate about empowering brands to make more informed, impactful, empathetic, and effective media decisions through data-driven consumer understanding. As the Head of Audience and Insights, I lead the consumer intelligence hub that mines human motivations and mindsets to power media and brand strategy.
I translate brand priorities into actionable, strategic roadmaps that fuse fresh communications approaches, innovative audience intelligence, and emerging cultural trends to drive measurable business results. I have worked with leading clients across various industries, such as Pernod Ricard, United Airlines, Nespresso, Kroger, and Shiseido, to deliver customized solutions that enhance brand performance and customer loyalty. I also share my experience, innovation, and thought leadership through my website, www.jackiemm.com, where I showcase my latest projects, publications, and insights.