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During my first year as a marketer, I helped a women's clothing company grow from a few thousand dollars in sales to over $350,000 monthly with Facebook Ads. That was it. I was hooked.
Since then I've been chasing that feeling. I've learned Google Ad, Facebook Ads, LinkedIn Ads, and SEO all on the job. I earned the marketing certifications for those services plus more like Twitter, HubSpot, and Hootsuite.
I orchestrated the Black Friday and Cyber Monday campaigns for VASA Fitness's 40+ locations with results that beat all of the goals they set.
I set up intertwined Google and Facebook campaigns for a local SaaS company that exceeded all of their KPI expectations. They increased budgets by 480% after the first 2 months.
I have a long way to go, but when I think back to what got me interested in marketing, I would summarize it like this: I love marketing because I get to be creative, I get to be analytical, and I get to help people.